Employment
Eastern Christian High School, NJ

High School Art Teacher

08.2022 - present

Curriculum development for the visual communications department at the high school (9-12 grade level). Teach a variety of creative courses, including art 1, graphic design, photography, painting, ceramics, and advanced portfolio.

Creavista, Inc. NJ/NY

Founder & Brand Strategist

09.2018 - present

Spearheads Leads brand positioning, including promotions, digital marketing, and consumer relations, while also providing market forecasts and developing creative marketing content to ensure maximum brand awareness and ROI.

• Create digital marketing campaigns in multiple markets to boost revenue, leads, and brand awareness.

• Ensure effective creative strategies, accurate input, schedules, budgets, production support, and presentations.

• Analyze, design, and create campaigns and materials for video, web, and print.

• Develop marketing plans by evaluating campaign outcomes to identify potential growth opportunities.

• Successfully managed lead generation email campaigns.

mobilads. Smart. #OOH Rideshare Advertising Media, NYC

Chief Creative/Marketing Advisor for mobilads

08.2018 - 02.2020

As an investor, I contributed to the development of the initial creative leads to get mobilads to become the country’s leading rideshare car wrap advertiser.

Implemented innovative marketing strategies and created distinctive brand experiences across OOH rideshare advertising, as well as developing investor decks and  designed mock-ups for multiple brands. 

Developed promotional videos and action photography to capture activations and campaign launches, providing visual proof of performance for ROI validation along with real-time engagement data analytics.

TelevisaUnivision Comms., NJ/NY

Senior Producer of Creative Services/News Camera Director

12.2012 - 08.2018

Developed brand marketing strategies, created unique brand experiences, and managed successful advertising campaigns across TV broadcast, readio, digital, and social media platforms

• Created and sought branding consistency across all creative outputs.

• Directed, produced, designed, animated, scripted, and proofread on-air promotions and brand identity for promotional campaigns.

• Directed TV commercials for McDonald’s, Audi, Ford, Dodge, Amtrak, and other private entities, such as lawyers and non-profit organizations.

• Collaborated with the promotions, news director, and in-house partners such as marketing, digital media, radio, traffic, and sales teams to create advertisements, commercials, and on-air creative executions.

• Supervised the promotions team, including the editors, producers, cameramen, and on-air talents.

• Worked on post-production video editing and motion graphics design and functioned as an on-call news camera director at 5 AM, 6 PM, and 11 PM weekdays and weekend’s live newscasts.

Comodo Group, Inc., NJ

Video Production Manager

11.2008 - 10.2012

Collaborated with the CEO, marketing directors, managers, and creative development team for Comodo.com, Comodo.tv, product landing pages, and Comodo’s YouTube channel.

• Improved presence of the main website, social media channels, and other multimedia venues through creative video and ad content.

• Managed the media team, including support and operations staff.

• Directed all aspects of video production, including talent scouting, storyboards, lighting, post-production editing, and visual effects.

• Produced videos from creating concepts and scripts until the final creative output for digital marketing execution.

NBCUniversal Telemundo, NJ

News Camera Director, AD, Floor Manager

05.2002- 12.2007

Directed the weekday and weekend newscasts at 6 and 11 p.m., as well as year-round parades and live stage musicals, overseeing all aspects of production and ensuring excellent quality during and after the live broadcast.

TelevisaUnivision Comms., NJ/NY

News Camera Director, Graphics Designer, & VizRT Trio Operator

04.1998- 02.2002

Directed weekday and weekend newscasts at 6 and 11 p.m. Created on-air graphics, animations, full screens, virtual sets for chroma key backgrounds, and logos for special segments.

Recognition
5 NY Emmy® AWARDS

+15 Nominations

2015-2017

• Promotion: News Promo – Single Spot/Campaign 2017 

Univision 41 Edición Digital Nueva York. May 1, 2017.(WXTV 41 Univision 41)

Fernando Garcia, Senior Producer, Director, and Graphic Designer

• Promotion: News Promo – Image 2017

Noticias Univision 41: Tu Gente. Tu Voz. May 1, 2017. (WXTV Univision 41)

Fernando Garcia, Senior Producer, Director, and Graphic Designer

• Community/Public Service Announcement 2016

Embajadores De La Limpieza, PSA. July 2, 2016. (WXTV Univision 41)

Fernando Garcia, Senior Producer, Director, and Graphic Designer

• Promotion: News Promo: Image 2015

Al Despertar Image Campaign. December 12, 2014. (WXTV Univision 41)

Fernando Garcia, Senior Producer, Director, and Graphic Designer

• Promotion: Program Promo – Image 2015

ChocQuibTown Station Jingle. May 15, 2015. (WXTV Univision 41).

Fernando Garcia, Graphics.

3 New York Broadcaster Association, Inc. Awards - Large Market

2018

• Outstanding Commercial 2018

WXTV-TV, New York – “Chevy Breast Cancer Awareness

Campaign” Fernando Garcia, Senior Producer, Director, and Graphic Designer

• Outstanding Promotion Announcement or Series, 2018

WXTV-TV, New York – “Noticias Univision 41, News Series”

Fernando Garcia, Senior Producer, Director, and Graphic Designer

• Outstanding Public Service Announcement/Campaign 2018

WXTV-TV New York – “Dominican Heritage Month”

Fernando Garcia, Senior Producer, Director, and Graphic Designer

1 Edward Murrow Award, 2000

• Best News Coverage “La Tormenta del Milenio”
Fernando Garcia, Newscast Camera Director

Education
Fashion Institute of Technology State University

New York, NY

• Associate Degree in Advertising Design & Communications, 2002

• Bachelor of Science in Advertising Design and Communications, Expected 2024

High School of Art & Design, NYC

Major: Advertising Design

1992 - 1996

Experienced
Core Competencies
Studio/Field Production
Visuals/Audio
Web
Programming Skills
WordPress
97%
HTML
80%
Elementor
97%
Creative Content
Softwares Expertise
Adobe Illustrator20
Adobe After Effects20
Adobe Premiere30
Adobe Lightroom10
Adobe Photoshop20
Fluent
Language Skills
English
Spanish