Unvision 41 – WXTV, Teaneck, NJ
Formulated brand marketing strategies, conceived unique brand
experience, and oversaw the execution of effective marketing and
advertising campaigns for broadcast, digital, and media outlines.
• Created and over-sought branding consistency on all creative outputs.
• Directed, produced, designed, animated, written, script proofed on-air
promos, and overall brand identity for promotional campaigns.
• Directed TV commercials for McDonald’s, Audi, Ford, Dodge, Amtrak,
and other private entities such as lawyers and non-profit organizations.
• Collaborated with the promotions, news director, and in-house partners
such as marketing, digital media, radio, traffic, and sales teams to create
advertisements, commercials, and on-air creative executions.
• Supervised the promotions team, including the editors, producers,
cameraman, and on-air talents.
• Worked on post-production video editing and motion graphics design
and functioned as an on-call news camera director at 5 AM, 6 PM, 11 PM
weekday and weekend’s live newscast.