Fernando Garcia

Formulated brand marketing strategies, conceived unique brand

experience, and oversaw the execution of effective marketing and

advertising campaigns for broadcast, digital, and media outlines.

• Created and over-sought branding consistency on all creative outputs.

• Directed, produced, designed, animated, written, script proofed on-air

promos, and overall brand identity for promotional campaigns.

• Directed TV commercials for McDonald’s, Audi, Ford, Dodge, Amtrak,

and other private entities such as lawyers and non-profit organizations.

• Collaborated with the promotions, news director, and in-house partners

such as marketing, digital media, radio, traffic, and sales teams to create

advertisements, commercials, and on-air creative executions.

• Supervised the promotions team, including the editors, producers,

cameraman, and on-air talents.

• Worked on post-production video editing and motion graphics design

and functioned as an on-call news camera director at 5 AM, 6 PM, 11 PM

weekday and weekend’s live newscast.